Tourism & Culture

Tourism has been a growing industry in Pakistan especially in the last couple of years with the government’s dedicated efforts towards the development of the country’s tourism industry. In 2020, the tourism and travel sector accounted for 4.4% of the GDP and offered direct and indirect employment to more than 3 million employees forming 4.8% of the total national employment. The sector also contributed to 2.9% of the total national exports in 2020 through visitor spend impact/ receipts with domestic visitor spend impact being almost 10 times higher. As such, the market has been regaining pace post-COVID-19. Balochistan constitutes nearly 44% of Pakistan’s landmass and also comprises a rich 770 km long coastline making the province a potential hub of tourist activity. Balochistan is endowed with unique natural and geographic sights including endangered forests and wildlife, coastal tourism, valleys & mountains as well as historical, religious, and archeological sites. With CPEC projects developing at a fast pace, Balochistan is also attracting business tourists. Potential investment areas highlighted, agreed and covered in sector profile and regulatory mapping include:

• Accommodation (Hotels, Resorts, Motels)
• Recreational activities